Collateral + Illustration

Summer on the Waterfront 2017 Campaign

Transforming the central Delaware River waterfront into a vibrant destination for recreational, cultural, and commercial activities.

Relaxing days and enchanting evenings

The Delaware River Waterfront Corporation (DRWC) develops and maintains the central Philadelphia waterfront to provide exciting attractions for city residents and visitors alike.

Roni Lagin & Co. designed the 2017 advertising campaign and marketing collateral for the Summer on the Waterfront season including promotion of Spruce Street Harbor Park, Blue Cross RiverRink Summerfest, and the Great Plaza at Penn’s Landing.

Deliverables included a summer brochure guide, digital ads, transit screens, rail cards, web page takeovers, outdoor banners, wayfinding signage, and bus trails. Watercolor illustrations by Georgena Senior.