A pre-K initiative to engage parents 

With the passage of the Philadelphia Beverage Tax in June 2016, Philadelphia City Council approved Mayor Kenney’s five-year plan to create 6,500 locally-funded, affordable pre-K seats in Philadelphia. To achieve this, the Mayor’s Office of Education partnered with early childhood education providers, mostly in high-need areas, including the School District of Philadelphia.

Roni Lagin & Co. designed the comprehensive ad campaign, marketing collateral and website to promote and engage this initiative throughout the city.