Branding + Logo

Independence Business Alliance

The Independence Business Alliance (IBA) provides opportunities, access and resources to LGBT professionals and allies in the Greater Philadelphia area.

A brand refresh fostering diversity and opportunity

The client talked and we listened. To capture a vibrant future, youthful vibe, and diverse outlook, Roni Lagin & Co. created a new logo and identity system for the Independence Business Alliance (IBA). The IBA needed a new look that captured their advocacy for positive change, but with more vibrance to represent who the organization has become.